Search Engine Optimization (SEO)

An Honest Strategy the Combines Short-Term Wins and Long-Term Growth

Most SEO relationships fail because they aren’t based in reality. You want to start showing up in Google immediately. The SEO agency wants a check. They make a promise they know they can’t keep so you’ll say yes, and a time bomb is formed.

The truth of the matter is that ranking in search engines is difficult and it’s dirty. Most SEO agencies are applying a template of “best practices” regardless of your business and your market. But one size does not fit all, and the end result is wasted time and money for your business. At SEOKY, we get our clients success by doing things differently.

• Realistic market assessment: You don’t want someone to blow smoke where the sun doesn’t shine, and we don’t. We are brutally honest about where and when your business can and cannot perform well in Google based on a number of factors.
• Reduced time-wasting: If an activity isn’t going to work, why spend time on it? We save your business money by avoiding work spent on tactics that will not be successful.
• Focus on time-to-value: Some SEO tactics are effective within a few months, while others take a year or more to begin bearing fruit. Based on your website and your market, we build a strategy centered on near-term wins while building momentum for long term growth.
• Integration with other channels: Search engine optimization on its own leads to missed opportunities and mediocrity. SEOKY emphasizes doing SEO alongside your other marketing efforts to get the best possible outcome.
• Emphasis on your goals: Driving traffic from organic search to your website is great, and it makes for some good-looking charts. But if the searchers don’t become customers, did we really win? SEOKY approaches SEO strategy in terms of the ideal outcome – making your business more money.

Case Studies

See examples of how SEOKY’s work has driven organic traffic and real growth to our clients.

SEO Services that Focus on Your Business and Time-to-Value

An SEO strategy template might look good on a chart, but it rarely takes into account key factors that will determine its success. Below are a few examples of how we approach each project to ensure your business gets value from search engine optimization:

• How can search query data help your business? Of course you want to show up in search results, but knowing what people are searching for has benefits that can extend to other parts of your business, from customer service to seasonal promotion strategy.
• What search engines should you care about? Everyone knows about Google, but there are a host of other search engines (some that may not be obvious) where you could optimize – for example, retail ecommerce sites.
• Where are there weaknesses in search? You want to rank for the broadest keywords, but so does everyone else. We find weak points where there isn’t strong content to get quick wins.
• How does SEO fit into the rest of your marketing? SEO alone is quite difficult depending on the market. But there are ways that SEO can complement the rest of your marketing to drive growth.
• Are you converting your SEO traffic? Driving organic traffic is great. But if they nobody is becoming a customer, what good is that? We analyze your website and make suggestions related to conversion rate optimization.

The Proven SEO Methods, Tailored for Success

At SEOKY, we drive growth to your business by building a custom SEO strategy that may include the following tactics. While all of these have a place, we don’t throw spaghetti at the wall. We choose the tactics suited to helping your business grow.

Technical SEO: Building a Solid Foundation

Before we even think about keywords or content, we ensure your website is structurally sound and easily understood by search engines. Our technical SEO services include:

• Comprehensive Website Audit: Identifying and resolving crawl errors, broken links, and other technical issues hindering your site’s visibility.
• Site Speed Optimization: Implementing strategies to improve your website’s loading time, crucial for both user experience and search engine rankings.
• Mobile-Friendliness Optimization: Ensuring your website provides a seamless and responsive experience across all devices.
• Schema Markup Implementation: Adding structured data to your website to help search engines understand your content better and potentially enhance search results.
• XML Sitemap & Robots.txt Optimization: Ensuring search engines can efficiently crawl and index your website’s important pages.
• Website Architecture & Navigation Improvement: Optimizing your site structure for better user flow and search engine understanding.

On-Page Optimization: Making Your Content Shine

Your content is king, but it needs to be strategically optimized to attract the right audience and rank effectively. Our on-page optimization services focus on:

• In-Depth Keyword Research: Identifying the most relevant and high-intent keywords your target audience is searching for.
• Strategic Content Optimization: Integrating keywords naturally into your page titles, headings, meta descriptions, and body content.
• Content Structure & Readability Enhancement: Ensuring your content is well-organized, easy to read, and provides genuine value to your visitors.
• Image & Multimedia Optimization: Optimizing file sizes, using descriptive alt text, and ensuring proper formatting for all visual elements.
• Internal Linking Strategy: Creating a logical network of internal links to improve website navigation and distribute link equity.

Content Marketing: Attracting and Engaging Your Audience

Valuable content is the cornerstone of long-term SEO success. Our content marketing services aim to attract and engage your target audience while establishing your authority:

• Strategic Content Planning & Calendar Development: Identifying relevant topics based on keyword research and audience needs.
• High-Quality Blog Post & Article Creation: Writing informative, engaging, and SEO-friendly content that answers your audience’s questions.
• Creation of Other Content Formats: Developing guides, white papers, infographics, and other valuable resources to attract and convert.
• Content Promotion & Distribution Strategy: Planning how to effectively share your content across relevant channels.
• Content Performance Analysis & Optimization: Tracking how your content performs and identifying areas for improvement.

Local SEO: Connecting with Your Local Customers

For businesses with a local presence, ranking in local search results is critical. Our local SEO services include:

• Google My Business (GMB) Optimization: Setting up, optimizing, and actively managing your GMB profile for maximum visibility.
• Local Citation Building & Management: Ensuring your business information is consistent and accurate across relevant online directories.
• Review Management Strategy: Helping you solicit and respond to customer reviews to build trust and improve local rankings.
• Local Keyword Targeting: Optimizing your website and content for local search terms.
• Map Optimization: Ensuring your business appears prominently on online maps.

E-commerce SEO (If Applicable): Driving Sales to Your Online Store

For e-commerce businesses, we focus on optimizing your product listings and online store to drive sales:

• E-commerce Keyword Research: Identifying keywords that shoppers use when searching for your products.
• Product Page Optimization: Optimizing product titles, descriptions, images, and reviews for search engines.
• Category Page Optimization: Enhancing category pages to improve navigation and rankings for broader product searches.
• Technical E-commerce SEO: Optimizing site structure, product schema markup, and crawlability for e-commerce platforms.
• Google Shopping Feed Optimization: Ensuring your product data is accurately formatted for Google Shopping campaigns.

Answer Engine Optimization (AEO): Appearing in AI and Featured Snippets

Staying ahead in the evolving search landscape means optimizing for how AI and featured snippets present information:

• Identifying Answer-Oriented Keywords: Targeting questions your audience is asking in search.
• Creating Concise and Direct Answers: Structuring your content to directly answer user queries.
• Optimizing for Featured Snippets: Formatting content for potential inclusion in Google’s featured snippets.
• Understanding AI Search Trends: Staying informed about how AI is impacting search and adapting strategies accordingly.

Integrated SEO: Working in Harmony with Your Other Marketing

We believe SEO works best when it’s not a siloed activity. Our integrated approach ensures your SEO efforts complement and amplify your other marketing initiatives:

• Collaboration with Your Marketing Team: Working closely with your existing team to align SEO goals with overall marketing objectives.
• Cross-Channel Promotion: Leveraging other channels to promote your SEO-optimized content and drive traffic.
• Data Sharing & Insights: Integrating SEO data with insights from other marketing channels for a holistic view of performance.