Marketing Strategy

Grow Your Business with a Strategy that Blends the Proven, the Innovative, and the Unique.

You may have heard the rhyme: “Something old, something new, something borrowed, something blue.” So many businesses (maybe yours) have limited themselves to only one of these. In a public square so noisy and crowded, you have to be successful by looking at the big picture and figuring out what will work for you.

SEOKY provides a comprehensive marketing strategy that combines what is:

Proven: Covering channels and tactics that are time and data-tested to work for businesses like yours.
Innovative: Finding angles that your business (and others) haven’t explored, and pride ourselves on bold moves.
Clever: Copying and adapting approaches that others in your market have taken to gain an advantage.
Unique: We don’t do “packages” and “templates” when it comes to strategy. Our plan is based on detailed analysis.

Win More Customers with a Custom Omnichannel Marketing Strategy

Depending on one or two channels to drive new business is incredibly difficult and risky. A single Google algorithm update can tank a company’s SEO performance. Take a page out of the Fortune 500 playbook. Sure, you may not have as many specialists or an ad budget that matches theirs, but you can match their level of thinking. And that is what SEOKY brings to you as a partner. Our strategies are aimed at reaching your customers where they are in a way that is suited to your business.

graph of omnichannel marketing strategy.

Website

SEO Optimization: Technical audits, keyword research, on-page optimization, content optimization, link building.
User Experience (UX) & User Interface (UI) Design: Website audits, wireframing, visual design, usability testing.
Content Creation & Management: Blog posts, articles, website copy, landing page development.
Conversion Rate Optimization (CRO): A/B testing, form optimization, call-to-action enhancement, user flow analysis.
Website Analytics & Reporting: Tracking key metrics, identifying trends, providing data-driven insights.
E-commerce Optimization (if applicable): Store setup, product page optimization, shopping cart analysis, payment gateway integration.
Mobile Optimization: Ensuring responsive design and optimal mobile user experience.
Website Security & Performance: Implementing security measures, optimizing loading speed.

Search Engines (SEO & SEM)

Comprehensive Keyword Research: Identifying high-value keywords across the customer journey.
Technical SEO Implementation: Fixing crawl errors, improving site structure, optimizing for speed and mobile.
On-Page Optimization: Optimizing meta tags, headings, content, and internal linking.
Link Building Strategies: Earning high-quality backlinks from authoritative sources.
Local SEO Optimization: Google My Business management, local citations, review management.
Paid Search (PPC) Campaign Management: Strategy development, ad creation, keyword bidding, performance monitoring, optimization.
Remarketing Campaigns: Re-engaging website visitors with targeted ads.
Search Analytics & Reporting: Tracking keyword rankings, organic traffic, and campaign performance.

Email Marketing

Email List Building Strategies: Implementing effective opt-in methods and lead magnets.
Email Content Creation: Writing engaging newsletters, promotional emails, and automated sequences.
Email Design & Development: Creating visually appealing and mobile-responsive email templates.
Audience Segmentation: Targeting specific subscriber groups with relevant messaging.
Email Automation & Workflow Development: Setting up triggered emails based on user behavior.
A/B Testing of Email Elements: Optimizing subject lines, content, and calls to action.
Email Deliverability Management: Ensuring emails reach the inbox.
Email Analytics & Reporting: Tracking open rates, click-through rates, and conversions.

Content Marketing

Content Strategy Development: Defining target audience, content goals, and content calendar.
Blog Post & Article Writing: Creating informative and engaging written content.
Video Production & Editing: Developing various video formats (explainer videos, testimonials, etc.).
Infographic Design: Visualizing data and information in an easily digestible format.
Podcast Production & Distribution: Planning, recording, editing, and distributing audio content.
Content Promotion & Distribution: Sharing content across relevant channels.
SEO Optimization of Content: Targeting keywords and optimizing for search engines.
Content Performance Analysis: Tracking engagement and ROI of content efforts.

Direct Mail/Print Marketing

Target Audience Identification & List Acquisition: Identifying the right recipients for your mailings.
Direct Mail Design & Production: Creating visually appealing and effective print materials.
Personalization & Variable Data Printing: Tailoring mailings to individual recipients.
Postage Optimization & Mailing Services: Ensuring cost-effective and efficient delivery.
Integration with Digital Channels (QR Codes, Landing Pages): Connecting offline and online experiences.
Measurable Campaign Development (Tracking Codes, Response Mechanisms): Implementing ways to track results.
Post-Campaign Analysis & Reporting: Evaluating the effectiveness of direct mail efforts.
Creative Concept Development for Tangible Marketing: Brainstorming unique and memorable print campaigns.

Social Media

Social Media Strategy Development: Defining platform selection, content pillars, and engagement goals.
Content Creation & Curation: Developing engaging text, image, and video content.
Community Management & Engagement: Responding to comments, messages, and fostering interaction.
Social Media Advertising Campaign Management: Strategy, ad creation, targeting, budget management, optimization.
Influencer Marketing: Identifying and collaborating with relevant influencers.
Social Listening & Monitoring: Tracking brand mentions and industry conversations.
Social Media Analytics & Reporting: Tracking engagement, reach, and ROI.
Platform-Specific Content Optimization: Tailoring content to the nuances of each social media platform.

Partnerships

Strategic Partner Identification & Outreach: Finding and establishing relationships with complementary businesses.
Co-Marketing Campaign Development: Planning and executing joint marketing initiatives (webinars, content, events).
Affiliate Marketing Program Development & Management: Setting up and managing referral programs.
Joint Content Creation: Collaborating on blog posts, ebooks, or other content.
Cross-Promotional Activities: Featuring each other’s services or content on relevant channels.
Lead Sharing & Referral Agreements: Establishing clear processes for exchanging leads.
Performance Tracking & ROI Analysis of Partnerships: Measuring the success of collaborative efforts.
Developing Clear Partnership Agreements & Expectations: Ensuring mutual understanding and benefit.

Audio/Video

Video Production (Planning, Filming, Editing): Creating various video formats for different platforms.
Audio Production (Podcast Recording, Editing, Mixing): Developing high-quality audio content.
Scriptwriting & Storyboarding for Audio/Video: Planning the content and flow.
Platform Optimization & Distribution (YouTube, Social Media, Podcast Directories): Ensuring content reaches the target audience.
SEO for Video & Audio Content (Titles, Descriptions, Tags, Transcripts): Optimizing for searchability.
Video & Podcast Advertising: Running targeted ad campaigns on relevant platforms.
Performance Analytics & Reporting for Audio/Video: Tracking views, listens, engagement, and conversions.
Repurposing Audio/Video Content Across Channels: Transforming content into blog posts, social media snippets, etc.

Strategy that Reaches Your Customers Every Step of the Way

By focusing on one or two channels, businesses also limit themselves in when and where their customers see or hear them. Studies have shown that for complex deals, more than 20 touchpoints across multiple channels can be required for your business to land a deal. SEOKY supports your business by getting your business in front of your customers with many meaningful touchpoints across multiple channels, throughout their decision-making journey.

Here are some examples of ways that our strategies might engage customers in each portion of the funnel:

Awareness

Broad Digital Presence: Utilize SEO and content marketing to rank for relevant industry terms and address initial questions across search engines.
Engaging Social Media Content: Create visually appealing and informative content (videos, short posts, interactive elements) to capture attention on relevant social platforms.
Strategic Paid Advertising: Employ targeted ads (social, search, display, video) to reach potential customers where they are actively looking or spending time online.
Industry-Relevant Audio/Video: Explore targeted podcast sponsorships or informative video content on industry platforms to reach specific professional audiences.
Presence at Key Offline Events: Participate in relevant trade shows or industry events to make a direct, in-person first impression.
Strategic Direct Mail (if applicable): Utilize targeted direct mail campaigns for high-value prospects or specific industry segments.
Public Relations & Media Outreach: Secure mentions in industry publications or online media to build credibility and visibility.
Clear and Consistent Branding: Ensure your brand messaging and visuals are consistent across all initial touchpoints.

Interest

Valuable Website Content: Offer in-depth information, case studies, white papers, and blog posts that address their pain points and demonstrate your expertise.
Engaging Social Media Interaction: Respond to comments, answer questions, and run polls or Q&A sessions to foster engagement.
Informative Email Series: Nurture leads with valuable content and insights related to their initial interest.
Targeted Landing Pages: Create specific landing pages for different campaigns and channels that provide relevant information and a clear next step.
Webinars and Online Demonstrations: Offer educational content and showcase your solutions in an interactive format.
Informative Booth Presence at Events: Have knowledgeable staff and compelling materials available at trade shows.
Direct Mail with Value: Send informative brochures or personalized materials that offer genuine value beyond a simple advertisement.
Highlighting Expertise in Audio/Video: Share thought leadership or interviews on relevant podcasts or create in-depth explainer videos.

Desire

Showcase Success Stories and Testimonials: Feature case studies and positive customer feedback across your website, social media, and marketing materials.
Highlight Unique Value Proposition: Clearly articulate what makes your solution different and better than the competition across all channels.
Offer Personalized Solutions and Consultations: Demonstrate your understanding of their specific needs through tailored interactions.
Provide Product/Service Demonstrations: Show the tangible benefits and functionality of your offerings through videos, demos, or in-person presentations.
Leverage Social Proof: Share customer reviews, industry awards, and social media mentions to build trust and desire.
Create Compelling Sales Materials: Ensure your brochures, presentations, and website sales pages are persuasive and benefit-driven.
Offer Exclusive Content or Early Access: Reward engagement with valuable, gated content or early looks at new offerings.
Address Objections Proactively: Anticipate and answer potential concerns across your content and communication.

Action

Clear Calls to Action (CTAs) Across All Channels: Use strong and visible CTAs on your website, social media, emails, and marketing materials.
Easy-to-Use Contact Forms and Inquiry Options: Make it simple for them to reach out for more information or a quote.
Streamlined Online Ordering or Purchase Process: If applicable, ensure a smooth and user-friendly online transaction.
Offer Incentives and Promotions: Consider limited-time offers or discounts to encourage immediate action.
Personalized Follow-Up: Promptly and effectively follow up on leads generated through any channel.
Clear Next Steps at Events: Have a clear process for moving interested attendees to the next stage (e.g., scheduling a demo, providing a quote).
Trackable Offline Conversions: Implement methods to track leads and conversions that originate from offline channels.
Make it Easy to Connect Across Channels: Provide clear links and contact information across all your platforms.

Does Your Business Need a Fresh Marketing Strategy? Let’s Talk.

Building a marketing strategy for SMBs can be difficult. You’re wrapped up in operations. You have a million things to think about. SEOKY can handle your marketing strategy or provide a new outlook for your marketing team. Contact us today to start the conversation.