Quality-One International is a quality engineering firm that helps businesses of all types maintain quality control. They have worked with Ford, General Motors, and many other manufacturers. I began working with this client in 2015. We reached great heights in organic traffic, and have worked together off and on since then. The site was affected by the pandemic and Google algorithm updates, but has been improving since January 2023.
- 1,251% increase in keywords ranking in the top 10 of Google
- 1,100% increase in organic search traffic
- SERP features such as AI overviews for over 1,000 keywords
Details
Quality-One was an established business with a good reputation among their customers when I came onboard. But they wanted to establish a web presence.
- We created core competency content for every service they offered. These were very detailed pages that discussed everything about the quality methodologies they trained customers on. These began to rank well and still do today.
- Use search ads to target the most important services. While they ranked well organically for most core competencies, there were others where either the acronym also meant something else, or where competition was tighter. In these markets we used search ad campaigns to get above search results.
- Ongoing content creation and optimization. After we were doing well for the service keywords, we began to create articles on ancillary keywords to target people who were searching for charts, templates, or other items.
